Innovation, Technology, and Employee Well-being: Learnings from South Summit and AECOC Horeca

This week we were in Madrid, immersed in two of the most important events in the business and food innovation ecosystem: South Summit and the AECOC Horeca congress. It was a valuable opportunity to get inspired, connect, and reaffirm our commitment to transforming the experience of food in the workplace.

We return from the capital with fresh ideas, renewed energy, and the conviction that we’re on the right path. Our participation in these events left us with key insights into how technology, sustainability, and people care can—and must—go hand in hand.

• Artificial intelligence to transform the workplace food experience

At South Summit, we had the privilege of participating in the talk “Tech for Real Food: AI’s Role in Food Safety & Innovation”, where our CEO Albert Solé Domínguez shared how artificial intelligence can be a powerful ally in fulfilling our mission: transforming food at work.

AI is not just a technical tool—it’s a driver of change that enables us to:

💡 Improve the quality and consistency of our products

🌱 Increase efficiency and sustainability across the value chain

👥 Offer a personalized experience to every company and every worker

In a constantly evolving workplace, technology helps us respond to a growing demand: integrating employee well-being into corporate policies in a real and effective way.

• Food as a benefit: flexible compensation and workplace well-being

At Nora Real Food, we believe that food can be a central pillar of corporate well-being. It’s not just about eating better—it's about reshaping how people relate to their work environment and to healthy habits.

In this sense, offering healthy meals as part of a flexible benefits package is not only a perk for employees, but also a strategic advantage for companies:

- It improves employee satisfaction and engagement

- It increases productivity by reducing absenteeism and boosting daily energy

- It reinforces a company culture based on care, health, and innovation

More and more companies are incorporating food solutions into their employee benefits strategy, turning meals into a tool for attracting and retaining talent.

• AECOC Horeca: the Horeca channel as an economic engine

We also attended the AECOC Horeca congress, where the economic weight of the Horeca sector in Spain was highlighted—both in terms of employment and its contribution to the GDP. It’s a key industry that continues to evolve thanks to innovation, digitalization, and sustainable solutions.

While we didn’t participate as speakers on this occasion, it was enriching to attend and listen to expert voices sharing ideas and trends that reinforce our vision: the foodservice sector must embrace innovation to adapt to an increasingly connected and demanding world.

• Walking toward a healthier, more efficient, and more human future

We return to Barcelona with fresh ideas, greater motivation, and the certainty that we’re building something truly impactful. We're committed to a future where healthy eating at work, technology, and employee well-being are at the core of business strategy.

💚 Because taking care of people is also innovation.